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A first-of-it’s-kind iPad ad for WIRED magazine.

Windows Azure was designed to let creative developers work their magic in the cloud.

 So we created advertising coders could actually hack into.

Turn the tablet on its side, and the actual code that powers the iPad ad is revealed allowing users to change all the visual elements of the ad by changing the HTML 5 code. Users can customize their own ads by changing the background, the photography, the typography, etc. The message: there’s no limit to what you can do when you develop your cloud apps using the Windows Azure platform.

Awards

London International Award, shortlist

One Show Interactive Award, quarterly finalist

The FWA, Mobile Site of the Day Award

© 2011. Deutsch Inc.

Created by Channing Ritter and Roxy Weisbard, under the direction of Donovan Goodly, John Heath, and Steve Nesle.

Accent theme by Handsome Code